Pain point 1
The In-app Purchase Model Has Its Bottleneck
The in-app purchase model has reached its limit, and the value of free users is waiting to be explored
Pain point 2
Increased Growth Pressure
Finding better user traffic has become paramount due to increased growth pressure
Pain point 3
Difficult To Balance Monetization Against User Experience
User experience is a priority but integrating it with monetization remains difficult
Monetization: Balancing revenue and user experience with Rewarded Video Ads
Rewarded Video Ads help balance CPM and user experience as they improve user engagement when users watch them to get in-app rewards
Tap Into The Potential Of Free Users
Increase Purchase Rate
Solution: Integrate ads with paid content. Attract users and increase the purchase rate by allowing them to try out paid content while watching the ads
Increase The Commercial Value Of Free Users
Solution: By watching video ads, free users can get ad coupons and exchange them for items in the shop, thus fully tapping the value of free users
Improve User Experience
Solution: Inform users clearly that they can win rewards by watching a certain number of ads per day. By enhancing the users' sense of purpose, it reduces the interruptions of ads to them and improves the experience
Improve User Activity
Solution: Reward users with a free pass after they watch an ad, but set a daily limit and a cool-down interval between ads, to attract users to log into the game every day
Immortal World
Developed by Nebula Studio and distributed by Thunder Game Agency, an ink-painted immortal cultivation handheld game has successfully broken the bottleneck of revenue increase through the advertising strategy of piercing incentive video + personalized template, while protecting the experience of free inclined players.
3%
Retention
5%
Revenue
Open Course For The Mid-Core Gaming Industry
This course discusses the growth opportunities for the mid-core gaming industry and shares how you can grasp those opportunities. You will also learn how to stand out from the fierce competition.
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2021 Mid-Core Game Commercialization Research Report
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Growth Research Institute丨Growth Flywheel Of Mid-Core Games
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Case Studies Of The Monetization Of Popular Mid-Core Games
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