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Compliance/违规及处罚/Prohibited Conduct
Prohibited Conduct
Last updated 2022-01-20 13:49:05

Prohibited Conduct

1. Partner must not use any means (whether manual or automated) to artificially inflate impressions and/or clicks. Any interaction which does not come from real people with real interest in an ad will be classified as data manipulation. Examples include but are not restricted to the following:

a. Partners clicking on their own ads or purchasing third-party clicking services

b. Misleading ad design that results in clicks or conversions (E.g. Adding "please click" text next to ad location)

c. Encouraging or rewarding users to click on ads

d. Automated clicking tools or traffic sources, robots, or other deceptive software

e. Downloading applications without user consent

f. Altering CSJ SDK to increase clicks or conversions

2. Partner must not use an ad placement outside of the corresponding app registered on the CSJ Platform.

3. Partner must not register shell apps with the sole purpose to serve ads to users. Partner must ensure that its apps contain full functionality.

4. Partner must not re-register an account or app that has previously been terminated.

5. Partner must not cover or hide any of the ad content provided by CSJ or allow CSJ ads to overlap with any in app content or other ad content. Ad content includes, but is not restricted to the following:

a. CSJ ad logo

b. Links

c. Descriptions

d. Ad creative materials, including at least one picture or video.

6. Partner must not alter any of the ad content or features provided by CSJ. Examples include, but are not restricted to the following:

a. Changing the ad landing page or download url

b. Storing or extending caching for any ad content

c. Changing the display sequence for any ad content

7. Partner must visibly tag and differentiate ad content from other native app content. Examples where ad content is not clearly differentiated from other native app content include, but are not restricted to the following:

a. Blurring the ad frame and making it difficult for users to identify the boundary between ad content and native app content

b. Making the ad clickable area full screen in order to increase clicks

c. Failing to leave a boundary between ad content and clickable native app content

8. Partner must not negatively affect the user experience by misguiding users to click on ad backgrounds or other non-clickable ad content.

9. Partner must not reduce the size of the close button on ad content or add fake buttons to mislead users.

10. Partner must transmit the required data parameters outlined in the CSJ SDK integration document.

11. Partner must not use the CSJ ads logo on non-CSJ ad inventory.

12. Partner must not partially display ad content or reduce the display time for ad content. Any such behaviour will be counted as an invalid display.

13. Partner must only use the following approved ad formats:

a. Splash

Must be displayed upon app initialization. After display of the ad, app must automatically enter the main screen. Splash placement IDs may only be used for splash ad locations.

b. Native

Must be displayed within native app content. Native ads must feel naturally incorporated into the native UI, but must be clearly differentiated from native app content to prevent misguiding users.

c. Interstitial Static Image

i. Must be displayed at a natural user pause point, for example, upon pausing a video, upon reaching the end screen for a game level, or upon returning the main screen of an app.

ii. Must not affect the user experience by suddenly appearing during a user interaction. Examples include, loading screens, upon exiting an app, or during gameplay.

iii. Must be clearly differentiated from native app content to prevent misleading users. Must not take up the entire screen. There must be non-ad space on the screen.

d. Banner

i. Must be displayed at the top or bottom of the screen, and must not be displayed within native app content, including text or images.

ii. Must be clearly differentiated from native app content to prevent misleading users.

iii. If applicable, carousel ad setting must be turned on when creating an ad placement.

e. Immersive Video Feed Ads

i. Must be displayed within video stream

ii. Must be clearly differentiated from native app content to prevent misleading users.

iii. Must not contain a reward for an ad view. Please refer to the rewarded video ad format if there is a need for a reward.

f. Interstitial Video

i. Must be displayed at a natural user pause point, for example, upon pausing a video, upon reaching the end screen for a game level, or upon returning the main screen of an app.

ii. Must not affect the user experience by suddenly appearing during a user interaction. Examples include, loading screens, upon exiting an app, or during gameplay.

iii. Must not contain a reward for an ad view. Please refer to the rewarded video ad format if there is a need for a reward.

iv. Must provide user with option to skip ad after 5 seconds. Partners must not make any adjustments to skip mechanic, the skip button will appear automatically.

g. Rewarded Video

i. Must not be displayed automatically. Users must choose to actively watch an ad for an in-app reward. Examples of rewarded video locations include: watch an ad to revive, watch an ad to unlock content, or watch an ad to speed up a cooldown time.

ii. Must clearly display the reward and conditions for the rewarded video ad. Users must completely watch the rewarded video ad to receive the displayed reward.

iii. Must not reward or incentivize user to click on the rewarded video end card or banner displayed during the video.


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